Pink Ribbons, Inc.

Basic Info:

Released Date:

2012-04-21

Languages:

English

Countries:

Canada

Runtime:

97 min

Rated:

NOT RATED

IMDB Ratings:

7.3 (553 Reviews)

Director:

Lèa Pool

Genres:

Documentary

Writer:

Patricia Kearns

Nancy Guerin

Lèa Pool

Fullplot:

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

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